31 Examples of Social Media Marketing

Here are 31 Examples of Social Media Marketing that can inspire your own strategy:

1. Coca-Cola's Share a Coke campaign, which encouraged customers to share bottles with their own name on the label
2. Airbnb's #WeAccept campaign, which promoted inclusivity and diversity
3. Starbucks' White Cup Contest, which invited customers to design their own Starbucks cup
4. Zara's #JoinTheProgress campaign, which highlighted the company's sustainability efforts
5. Nike's #JustDoIt campaign, which featured powerful and inspiring messages about sports and athleticism
6. Old Spice's The Man Your Man Could Smell Like campaign, which featured humorous and memorable commercials
7. Red Bull's Stratos campaign, which documented a skydiver's record-breaking jump from space
8. GoPro's #GoProFamily hashtag, which encouraged users to share their own GoPro videos and photos
9. Lay's Do Us a Flavor campaign, which invited customers to submit their own potato chip flavor ideas
10. Heineken's Worlds Apart campaign, which showed people with opposing views coming together over a beer
11. Adobe's #Adobe99U campaign, which featured inspiring and thought-provoking content about creativity and innovation
12. Mercedes-Benz's #MBphotoPass campaign, which invited Instagram users to share their own photos of Mercedes-Benz cars
13. IKEA's #IKEAatmine campaign, which encouraged users to share pictures of IKEA products in their own homes
14. Chipotle's Scarecrow campaign, which used a catchy song and a stop-motion animation to promote the company's commitment to sustainable and ethical farming practices
15. Dove's Real Beauty campaign, which celebrated the diversity and beauty of women's bodies
16. Hershey's Kisses' Share a Kiss campaign, which encouraged users to share photos and messages of love and affection
17. Audi's #WantAnR8 campaign, which invited users to share why they wanted an Audi R8 sports car
18. Old Navy's #OldNavyStyle campaign, which featured customers sharing pictures of themselves wearing Old Navy clothing
19. eBay's #eBayFinds campaign, which showcased unique and interesting items available on the platform
20. Puma's #ForeverFaster campaign, which highlighted the brand's commitment to innovation and performance
21. Xbox's #XboxSweepstakes campaign, which offered users the chance to win Xbox prizes by sharing their own gaming experiences
22. Zillow's #ZillowPremierAgent campaign, which featured real estate agents sharing their expertise and advice on the Zillow blog
23. American Express' Small Business Saturday campaign, which encouraged customers to support small businesses on the Saturday after Thanksgiving
24. Target's #TargetStyle campaign, which invited users to share their own style inspiration and outfits featuring Target products
25. Mars' M&M's Character Vote campaign, which allowed users to vote for their favorite M&M's character to be featured in the brand's marketing
26. Warby Parker's #WarbyHomeTryOn campaign, which allowed users to try on glasses from home and share pictures of themselves wearing the glasses
27. REI's #OptOutside campaign, which encouraged people to spend time outdoors and away from screens on Black Friday
28. Expedia's #FindYourUnderstanding campaign, which promoted empathy and understanding through travel
29. Chevrolet's #BestDayEver campaign, which encouraged users to share their own special moments and memories
30. Nike Women's #betterforit campaign, which featured women of all ages and fitness levels sharing their own workout journeys
31. Campbell's Soup's #LadleofLove campaign, which encouraged users to share their own